Fear appeals and stigmatization in HIV/AIDS communications.
Based of the Extended Parallel Process Model (EPPM), this research explores the effects of fear appeal messages and the negative portrayal of HIV-infected persons on the stigmatization and discrimination against people living with AIDS.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1645 |
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| Institution: | Nanyang Technological University |