Communication strategies and public perceptions : a study of the National Trade Union Congress of Singapore.

• المؤلف الرئيسي: Tan, Steve Peng Hoe.
• مؤلفون آخرون: Karan, Kavita
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Public opinion; DRNTU::Social sciences::Communication::Organizational communication
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1743

An examination of the structure, functions, employee perception and public perception of the NTUC, in particular its raison d'etre and whom it represents. The objective is to gain an in depth understanding with empirical data to support the issue of their perceptions and recommend suitable stra...