Communication strategies and public perceptions : a study of the National Trade Union Congress of Singapore.

• Main Author: Tan, Steve Peng Hoe.
• Other Authors: Karan, Kavita
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Public opinion; DRNTU::Social sciences::Communication::Organizational communication
• Online Access: http://hdl.handle.net/10356/1743
• Institution: Nanyang Technological University

An examination of the structure, functions, employee perception and public perception of the NTUC, in particular its raison d'etre and whom it represents. The objective is to gain an in depth understanding with empirical data to support the issue of their perceptions and recommend suitable stra...