Fear appeals and stigmatization in HIV/AIDS communications.

Based of the Extended Parallel Process Model (EPPM), this research explores the effects of fear appeal messages and the negative portrayal of HIV-infected persons on the stigmatization and discrimination against people living with AIDS.

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Bibliographic Details
Main Author: Nguyen, Thi Thanh Huong.
Other Authors: Lee, Wai Peng
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1645
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Institution: Nanyang Technological University

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