Effects of personalisation and interactivity on the perception of politicians on Instagram
Since the approval of online media usage for political campaigning during the 2011 General Elections, an increasing number of politicians have jumped on board the social media bandwagon to connect with their electorate. Instagram is a social networking platform akin to a visual diary that focuses on...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59857 |
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| Institution: | Nanyang Technological University |
| Language: | English |