Effects of personalisation and interactivity on the perception of politicians on Instagram

• Main Authors: Goh, Yan Hui, Tay, Ashley Shu Ren, Ho, Judith Hui Yi, Heng, Terence Joo Kuang
• Other Authors: Jung Younbo
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication::Public opinion
• Online Access: http://hdl.handle.net/10356/59857
• Institution: Nanyang Technological University

Since the approval of online media usage for political campaigning during the 2011 General Elections, an increasing number of politicians have jumped on board the social media bandwagon to connect with their electorate. Instagram is a social networking platform akin to a visual diary that focuses on...