Appeals in a pandemic : revisiting fear appeals and its effectiveness

In light of the recent COVID-19 pandemic, there is a need to encourage the population to adopt self-protective measures in order to minimise the spread of the infectious virus. One health communication tool used to motivate individuals to perform desired behaviours is the use of appeals. While the u...

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Bibliographic Details
Main Authors: Goh, Lynette Yi Ying, Lim, Jie Jun, Lim, Yi Zheng
Other Authors: Ryo Kitada
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2021
Subjects:
Online Access:https://hdl.handle.net/10356/150885
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Institution: Nanyang Technological University
Language: English