Appeals in a pandemic : revisiting fear appeals and its effectiveness

• Main Authors: Goh, Lynette Yi Ying, Lim, Jie Jun, Lim, Yi Zheng
• Other Authors: Ryo Kitada
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Social sciences::Psychology
• Online Access: https://hdl.handle.net/10356/150885
• Institution: Nanyang Technological University

In light of the recent COVID-19 pandemic, there is a need to encourage the population to adopt self-protective measures in order to minimise the spread of the infectious virus. One health communication tool used to motivate individuals to perform desired behaviours is the use of appeals. While the u...