The effects of fear appeal message repetition on perceived threat, perceived efficacy, and behavioral intention in the extended parallel process model

• Main Authors: Shi, Jingyuan (Jolie), Smith, Sandi W.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models
• Online Access: https://hdl.handle.net/10356/80843; http://hdl.handle.net/10220/38886
• Institution: Nanyang Technological University

This study examined the effect of moderately repeated exposure (three times) to a fear appeal message on the Extended Parallel Processing Model (EPPM) variables of threat, efficacy, and behavioral intentions for the recommended behaviors in the message, as well as the proportions of systematic and m...