The effects of fear appeal message repetition on perceived threat, perceived efficacy, and behavioral intention in the extended parallel process model

This study examined the effect of moderately repeated exposure (three times) to a fear appeal message on the Extended Parallel Processing Model (EPPM) variables of threat, efficacy, and behavioral intentions for the recommended behaviors in the message, as well as the proportions of systematic and m...

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Bibliographic Details
Main Authors: Shi, Jingyuan (Jolie), Smith, Sandi W.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/10356/80843
http://hdl.handle.net/10220/38886
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Institution: Nanyang Technological University
Language: English

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