Anthropomorphism for wildlife: the effects of anthropomorphic cues and phylogenetic closeness on perceived animal-human similarity, conservation intention, and donation behavior

• المؤلف الرئيسي: Shiu, Pedro Pui Kar
• مؤلفون آخرون: -
• التنسيق: Thesis-Master by Research
• اللغة: English
• منشور في: Nanyang Technological University 2024
• الموضوعات: Social Sciences; Environmental communication; Conservation communication; Anthropomorphism; Animal-human similarity
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/179662

The use of anthropomorphic animal messengers (AAMs) is a popular practice in the field of conservation communication. Research has shown that the use of AAMs can promote conservation intention among audiences. However, there is little study on what variables enable an AAM to be effective. Drawing up...