Anthropomorphism for wildlife: the effects of anthropomorphic cues and phylogenetic closeness on perceived animal-human similarity, conservation intention, and donation behavior

• 主要作者: Shiu, Pedro Pui Kar
• 其他作者: -
• 格式: Thesis-Master by Research
• 語言: English
• 出版: Nanyang Technological University 2024
• 主題: Social Sciences; Environmental communication; Conservation communication; Anthropomorphism; Animal-human similarity
• 在線閱讀: https://hdl.handle.net/10356/179662

The use of anthropomorphic animal messengers (AAMs) is a popular practice in the field of conservation communication. Research has shown that the use of AAMs can promote conservation intention among audiences. However, there is little study on what variables enable an AAM to be effective. Drawing up...