Anthropomorphism for wildlife: the effects of anthropomorphic cues and phylogenetic closeness on perceived animal-human similarity, conservation intention, and donation behavior

• Main Author: Shiu, Pedro Pui Kar
• Other Authors: -
• Format: Thesis-Master by Research
• Language: English
• Published: Nanyang Technological University 2024
• Subjects: Social Sciences; Environmental communication; Conservation communication; Anthropomorphism; Animal-human similarity
• Online Access: https://hdl.handle.net/10356/179662
• Institution: Nanyang Technological University

The use of anthropomorphic animal messengers (AAMs) is a popular practice in the field of conservation communication. Research has shown that the use of AAMs can promote conservation intention among audiences. However, there is little study on what variables enable an AAM to be effective. Drawing up...