Perceived influence of proenvironmental testimonials

Perceived influence of proenvironmental testimonials

Recommendations for communicators to make environmental issues more concrete in public align with the tenets of exemplification theory. Audiences may also engage with messages that they perceive as influencing them more than others, an outcome that aligns with the third-person effects framework. Wha...

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Bibliographic Details
Main Authors: ROSENTHAL, Sonny, DAHLSTROM, Michael Field
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
exemplars
first-person perception
international
NEP
Third-person effect
Communication Technology and New Media
Organizational Communication
Online Access:https://ink.library.smu.edu.sg/cis_research/187
https://ink.library.smu.edu.sg/context/cis_research/article/1186/viewcontent/Perceived_Influence_of_Proenvironmental_Testimonials.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cis_research/187
https://ink.library.smu.edu.sg/context/cis_research/article/1186/viewcontent/Perceived_Influence_of_Proenvironmental_Testimonials.pdf

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