Perceived influence of proenvironmental testimonials
Recommendations for communicators to make environmental issues more concrete in public align with the tenets of exemplification theory. Audiences may also engage with messages that they perceive as influencing them more than others, an outcome that aligns with the third-person effects framework. Wha...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2019
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cis_research/187 https://ink.library.smu.edu.sg/context/cis_research/article/1186/viewcontent/Perceived_Influence_of_Proenvironmental_Testimonials.pdf |
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| Institution: | Singapore Management University |
| Language: | English |