Perceived influence of proenvironmental testimonials

• Main Authors: ROSENTHAL, Sonny, DAHLSTROM, Michael Field
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: exemplars; first-person perception; international; NEP; Third-person effect; Communication Technology and New Media; Organizational Communication
• Online Access: https://ink.library.smu.edu.sg/cis_research/187; https://ink.library.smu.edu.sg/context/cis_research/article/1186/viewcontent/Perceived_Influence_of_Proenvironmental_Testimonials.pdf
• Institution: Singapore Management University

Recommendations for communicators to make environmental issues more concrete in public align with the tenets of exemplification theory. Audiences may also engage with messages that they perceive as influencing them more than others, an outcome that aligns with the third-person effects framework. Wha...