Perceived influence of proenvironmental testimonials

Recommendations for communicators to make environmental issues more concrete in public align with the tenets of exemplification theory. Audiences may also engage with messages that they perceive as influencing them more than others, an outcome that aligns with the third-person effects framework. Wha...

Full description

Saved in:
Bibliographic Details
Main Authors: ROSENTHAL, Sonny, DAHLSTROM, Michael Field
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
NEP
Online Access:https://ink.library.smu.edu.sg/cis_research/187
https://ink.library.smu.edu.sg/context/cis_research/article/1186/viewcontent/Perceived_Influence_of_Proenvironmental_Testimonials.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
id sg-smu-ink.cis_research-1186
record_format dspace
spelling sg-smu-ink.cis_research-11862024-08-15T07:40:52Z Perceived influence of proenvironmental testimonials ROSENTHAL, Sonny DAHLSTROM, Michael Field Recommendations for communicators to make environmental issues more concrete in public align with the tenets of exemplification theory. Audiences may also engage with messages that they perceive as influencing them more than others, an outcome that aligns with the third-person effects framework. What is not well known is how these two areas of research intersect, namely, how exemplars about environmental issues may impact perceived message influence on the self-relative to others. This study examines the effects of testimonials on the perceived influence of environmental messages. Two experiments, each conducted simultaneously in Singapore and the Midwestern US, suggest that university students perceive themselves to be more influenced than others by proenvironmental messages. The second experiment shows that this perceptual bias is related to message desirability and individuals’ environmental values. Both experiments reveal location-specific effects, which is useful for understanding how to communicate environmental problems to global audiences. 2019-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/cis_research/187 info:doi/10.1080/17524032.2017.1287112 https://ink.library.smu.edu.sg/context/cis_research/article/1186/viewcontent/Perceived_Influence_of_Proenvironmental_Testimonials.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection College of Integrative Studies eng Institutional Knowledge at Singapore Management University exemplars first-person perception international NEP Third-person effect Communication Technology and New Media Organizational Communication
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic exemplars
first-person perception
international
NEP
Third-person effect
Communication Technology and New Media
Organizational Communication
spellingShingle exemplars
first-person perception
international
NEP
Third-person effect
Communication Technology and New Media
Organizational Communication
ROSENTHAL, Sonny
DAHLSTROM, Michael Field
Perceived influence of proenvironmental testimonials
description Recommendations for communicators to make environmental issues more concrete in public align with the tenets of exemplification theory. Audiences may also engage with messages that they perceive as influencing them more than others, an outcome that aligns with the third-person effects framework. What is not well known is how these two areas of research intersect, namely, how exemplars about environmental issues may impact perceived message influence on the self-relative to others. This study examines the effects of testimonials on the perceived influence of environmental messages. Two experiments, each conducted simultaneously in Singapore and the Midwestern US, suggest that university students perceive themselves to be more influenced than others by proenvironmental messages. The second experiment shows that this perceptual bias is related to message desirability and individuals’ environmental values. Both experiments reveal location-specific effects, which is useful for understanding how to communicate environmental problems to global audiences.
format text
author ROSENTHAL, Sonny
DAHLSTROM, Michael Field
author_facet ROSENTHAL, Sonny
DAHLSTROM, Michael Field
author_sort ROSENTHAL, Sonny
title Perceived influence of proenvironmental testimonials
title_short Perceived influence of proenvironmental testimonials
title_full Perceived influence of proenvironmental testimonials
title_fullStr Perceived influence of proenvironmental testimonials
title_full_unstemmed Perceived influence of proenvironmental testimonials
title_sort perceived influence of proenvironmental testimonials
publisher Institutional Knowledge at Singapore Management University
publishDate 2019
url https://ink.library.smu.edu.sg/cis_research/187
https://ink.library.smu.edu.sg/context/cis_research/article/1186/viewcontent/Perceived_Influence_of_Proenvironmental_Testimonials.pdf
_version_ 1814047775589924864