A marketing plan For Envirosax through exclusive Philippine distributor

• Main Authors: Berdin, Alyssa Marie L., Ng, Abigail O., Po, Stephanie Nicole T., See, Beatrice C.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Green marketing; Bags > Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18213
• Institution: De La Salle University

Green products have been in the market since the 1960s. Manufacturers and other multinational companies have included the environmental aspect of marketing in doing their businesses. Today, more consumers are becoming more aware of the different environmental issues, and this affects their purchasing behavior. Coupled by the increased efforts of the local government to preserve the environment, this behavior of the consumers creates a perfect timing and opportunity for green products to flourish in the market. Envirosax is an Australian brand of fashionable reusable bags which provides an eco-friendly alternative to disposable shopping bags. Envirosax bags are compact, lightweight and highly durable. It is tested to carry 20 kilos of weight. Distinct to the other non woven reusable bags sold in the supermarkets, Envirosax bags are proven to contain a minimal amount of lead which makes it safe for food storage. Female young professionals are the primary target market for this marketing plan, since the brand's personality is geared towards this group of individuals. This marketing plan aims to increase brand awareness, product usage and unit sales. Most of the marketing efforts are directed on online advertising and public relations. It intends to make consumers remember the brand and build affinity with it. A re-launch event will be held to mark the start of a renewed brand image. It also aims to reach out to corporate clients that will help increase its forecasted sales. The plan requires an investment of Php 1,000,000 for the first year which includes all the marketing efforts. These marketing efforts are composed of advertising, promotions and public relations. For the year 2013, a profit of Php 1,409,732.80 and a net profit margin of 9.89% will be earned given the proposed marketing efforts, while a 6.34% net profit margin will be earned if there are no proposed marketing efforts at all.¬