A marketing plan For Envirosax through exclusive Philippine distributor

• Main Authors: Berdin, Alyssa Marie L., Ng, Abigail O., Po, Stephanie Nicole T., See, Beatrice C.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Green marketing; Bags > Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18213
• Institution: De La Salle University

Green products have been in the market since the 1960s. Manufacturers and other multinational companies have included the environmental aspect of marketing in doing their businesses. Today, more consumers are becoming more aware of the different environmental issues, and this affects their purchasin...