A service and public relations plan for Monsters Centaur Production, Inc.

• Main Authors: Co, Mark Kelvin, Ignacio, Fitz Daniel, Inocencio, Kirstie Sanchez, Orozco, Carmela
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18217
• Institution: De La Salle University

In today's highly competitive market, public relations (PR) plays a very important role. Consumers nowadays are more intelligent and skeptical that reaching out to them has become more difficult. To communicate with them, a more personal touch is needed. This is where PR comes in. It focuses on...