An integrated marketing communications campaign for NESCAFE Classic

NESCAFÉ has been recognized through its Classic variant made of pure Robusta coffee beans, which give strong and distinct aroma and flavor. Through time, it has become the standard coffee brew, and seen as a product that only caters to the older people because of its strong taste.

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Bibliographic Details
Main Authors: Alocada, Gaylord B., Lunzaga, Neil Joshua N.
Format: text
Language:English
Published: Animo Repository 2012
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18220
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Institution: De La Salle University
Language: English
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