An integrated marketing communications campaign for Nescafe Decaf

• Main Authors: Estuesta, Jan Marlo DG., Guido, Wilmer O., Lino, Dianne Bernadette G., Sazon, Michelle Joyce B., Yuhico, Joseph Emmanuel G.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18232
• Institution: De La Salle University

NESCAFE has already been established through its classic variant, which has the strong aroma and memorable flavour. Even though NESCAFE also has other variants such as Gold, 3IN1, and Decaf, NESCAFE Classic would still be the top of mind when it comes to coffee. Based on the group's surveys and...