A marketing plan for Pancake House Group Teriyaki Boy
Since its establishment in 2001, there has been a thrust to secure and retain Teriyaki Boy's standing as a market leader and innovator in its dining category. However, with the entry of new players in the Japanese casual dining category, Teriyaki Boy is now being perceived as an old brand, with...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18242 |
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| Institution: | De La Salle University |
| Language: | English |