A marketing plan for Pancake House Group Teriyaki Boy

• Main Authors: Cortez, Lara Grace C., Moalong, Patricia Isabelle C., Sumagpang, Lara Mariel P., Villafuerte, Raymond L.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18242
• Institution: De La Salle University

Since its establishment in 2001, there has been a thrust to secure and retain Teriyaki Boy's standing as a market leader and innovator in its dining category. However, with the entry of new players in the Japanese casual dining category, Teriyaki Boy is now being perceived as an old brand, with...