A service plan for Philippine Daily Inquirer: Job market online

• Main Authors: Chiang, Carl Keiffer L., Chua, Clarence Gilbert N., Lopez, Abigail Nicole T., Shi, Meng Lan / Monica
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18257
• Institution: De La Salle University

The main objective of this service plan is to: To establish Job Market Online as a service body distinct from the Philippine Daily Inquirer's Classified Ads printed Job Board Job Market through increase in overall brand awareness and site usership among employers who utilize online job boards for recruitment needs. We hope to accomplish this by recommending some changes to the way the Philippine Daily Inquirer currently operates Job Market Online, to use as basis for our recommendations we created a Usage, Attitude and Image survey which we used on employers who currently use online job boards to gain an insight into their preference when it comes to choosing, using and partnering with online job boards. As a result of this survey we are able to propose some improvements to the current feature offerings of the online job board through adding things like: employers Board, avenues for employer exposure and edits to the current search criteria and others. We have also proposed some things as to how we could improve the brand and image of the online job board through branding, advertising and communications as well as promotional initiatives that the Philippine Inquirer can do. It is our hope that through implementing these changes and adding new features we will be able to get more employers to use the Job Market Online. We created feasibility report in the form of a financial plan as well as an implementation performance analysis plan. In the financial plan we took into consideration the budgeting PDI has for the next year with regards to the initiative and we use this to make sure our initiatives will not create a deficit by taking into consideration the budget and planning accordingly. Our evaluation plan also includes key performance indicators in which PDI will be able to gauge the successfulness of the proposals if so ever they choose to implement them.