“Spreading good taste”: An integrated marketing communications campaign for Inquirer Kitchen
Inquirer Kitchen is the microsite supplement of the Lifestyle and Food section of the Philippine Daily Inquirer (PDI), one of the leading broadsheets in the Philippines as well the latter’s digital counterpart Inquirer.net, one of the leading new websites in the country. Inquirer Kitchen was launche...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6257 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13309/viewcontent/Resurreccion_Karl_11791799_IMC_for_Inquirer_Kitchen_2_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |