“Spreading good taste”: An integrated marketing communications campaign for Inquirer Kitchen

• Main Author: Resurreccion, Karl Angelo C.
• Format: text
• Language: English
• Published: Animo Repository 2020
• Subjects: Inquirer Kitchen (Web site)—Marketing; Food—Computer network resources—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6257; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13309/viewcontent/Resurreccion_Karl_11791799_IMC_for_Inquirer_Kitchen_2_Redacted.pdf
• Institution: De La Salle University

Inquirer Kitchen is the microsite supplement of the Lifestyle and Food section of the Philippine Daily Inquirer (PDI), one of the leading broadsheets in the Philippines as well the latter’s digital counterpart Inquirer.net, one of the leading new websites in the country. Inquirer Kitchen was launche...