An integrated marketing communications campaign for Kitchen Charm Marketing

How does one go out of their comfort zone when being encouraged to stay there? With more time spent at home due to mobility restrictions as a precautionary measure for COVID-19, occupational and leisure activities have shifted indoors which inspired many to delve into improving their homes since spa...

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Bibliographic Details
Main Author: Lee, Gwyneth Augustine T.
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/5
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1013&context=etdm_market
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Institution: De La Salle University
Language: English