A marketing plan for the PLDT Alpha Enterprise IP & Data Center Product category

• Main Authors: Cuarteron, Paolo Alberto M., Ling, Abigail Jane L., Palad, Ma.Charmaine Angela M., Tan, Leanne Eugenie A.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18259
• Institution: De La Salle University

According to study, an estimated 90% of SMEs and large companies rely on information technology (IT) services in order to run their business operations. It became essential for companies to rely on IT services in order to enhance their performance which may impact on their revenue, business hours, and other operating factors. Through IT, people in the business industry are able to work quickly and efficiently. It has been able to bring down barriers of linguistic and geographic boundaries and made it possible for businesses to be open 24/7 all over the globe. With the solutions and IT services, businesses were able to capitalize on market changes and opportunities. Seeing the opportunity to target a specific market, IT personnel as an influencer to the decision maker, the group has decided to relaunch bundled services in order to lower the cost and to entice clients in availing these services. These bundled services are: BizDSL + (any) Enterprise Voice Solutions and BizDSL + (any) Cloud Services. Services that are bundled can be sold separately by both PLDT ALPHA Enterprise IP & Data Center Product category and PLDT ALPHA Enterprise Voice category. The target market of this marketing plan is all of the IT personnel, influencers, of PLDT ALPHA Enterprise clients. The marketing strategies are to be done through the use of belowthe- line advertising and events. Moreover, proposed public relations programs are to aid in strengthening the brand image of not only PLDT ALPHA Enterprise but also the brand image of PLDT. Lastly, the projected revenues for five years can be found in the estimates of profitability section. This serves as a proof that BizDSL should not only tap the decision makers, but the influencers as well, hence, strengthening the position and brand image as a market leader in the broadband industry.