Validation of SERVQUAL model as an effective tool for assessing life insurance in Metro Manila

• Main Authors: De Vera, Maurice, Nubla, Riel Aaron, Ordonez, Nico Rafael
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Insurance > Philippines; Life insurance > Philippines; Finance and Financial Management
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18330
• Institution: De La Salle University

There have been few studies made in the insurance industry of the Philippines, particularly in the quality of life insurance in the country. The reason for this is that insurance has not been fully embraced by the majority of Filipinos since the image of the industry is tarnished by the reputation o...