Minute Maid Pulpy Orange: Go refresh: An integrated marketing communications campaign for Minute Maid

• Main Authors: Aranilla, Maria Khristina Panaguiton, Barcelona, Patricia Anne Espiritu, Filart, Katrina Erica Aguilar, Mascarinas, Tiziana Albarracin, Osayta, Leah Krizzel Tiu
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Marketing; Minute Maid; Advertising
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18542
• Institution: De La Salle University

Minute Maid Pulpy is a juice drink that was introduced in the Philippines in 2008. It belongs to the beverage industry under the product category of juice drinks. Based on the group's surveys and interviews, Minute Maid is well-known but it is not the top-of-mind brand among the consumers. The...