Minute Maid Pulpy Orange: Go refresh: An integrated marketing communications campaign for Minute Maid
Minute Maid Pulpy is a juice drink that was introduced in the Philippines in 2008. It belongs to the beverage industry under the product category of juice drinks. Based on the group's surveys and interviews, Minute Maid is well-known but it is not the top-of-mind brand among the consumers. The...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2014
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18542 |
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| Institution: | De La Salle University |
| Language: | English |