Minute Maid Pulpy Orange: Go refresh: An integrated marketing communications campaign for Minute Maid

• المؤلفون الرئيسيون: Aranilla, Maria Khristina Panaguiton, Barcelona, Patricia Anne Espiritu, Filart, Katrina Erica Aguilar, Mascarinas, Tiziana Albarracin, Osayta, Leah Krizzel Tiu
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2014
• الموضوعات: Marketing; Minute Maid; Advertising
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/18542

Minute Maid Pulpy is a juice drink that was introduced in the Philippines in 2008. It belongs to the beverage industry under the product category of juice drinks. Based on the group's surveys and interviews, Minute Maid is well-known but it is not the top-of-mind brand among the consumers. The...