Optimization of bundling strategy decisions and inventory allocation with the integration of the degree of contingency and dead stock levels in a multiple time period setting
Product bundling is a marketing approach that practices the selling of two or more products in the market in efforts to make more sales. This practice is common in various industries, from manufacturing up to the service industry. These industries have continued to use product bundling as a marketin...
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Main Authors: | , , |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2017
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18679 |
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Institution: | De La Salle University |
Language: | English |