Optimization of bundling strategy decisions and inventory allocation with the integration of the degree of contingency and dead stock levels in a multiple time period setting

• Main Authors: Franco, Edward John A., Santos, Mikhaela Carissa C., Suyom, Denise Ericka M.
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Bundling (Marketing); Marketing; Operations Research, Systems Engineering and Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18679
• Institution: De La Salle University

Product bundling is a marketing approach that practices the selling of two or more products in the market in efforts to make more sales. This practice is common in various industries, from manufacturing up to the service industry. These industries have continued to use product bundling as a marketin...