Similarity and complementarity of needs as factors leading to idolization

• Main Author: Chiong, Sunny-Marie C.
• Format: text
• Language: English
• Published: Animo Repository 1998
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/1610
• Institution: De La Salle University

This study applied the Balance Theory of Newcomb (1981), Reinforcement Theory of Byrne (1965), the anticipation of being liked and Complementarity of Needs by Winch (1955) as explanations to why similarity and complementarity lead to idolization. There were 120 participants who were conveniently sampled from the audience of variety shows, fan's day meeting, videoke bars and at the Cuneta Astrodome during a basketball game. Individual interview was used as the method for collecting data utilizing guide questions. Idols were limited to the veteran performers of actors/actresses, singers and basketball players only. Content analysis was used in interpreting the data and was done by making categories. Findings of the research support the related literature. Factors leading to idolization are similarity, complementarity and other factors that surfaced like physical attractiveness, high regard for talent and influence from significant people.