Similarity and complementarity of needs as factors leading to idolization

This study applied the Balance Theory of Newcomb (1981), Reinforcement Theory of Byrne (1965), the anticipation of being liked and Complementarity of Needs by Winch (1955) as explanations to why similarity and complementarity lead to idolization. There were 120 participants who were conveniently sam...

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Bibliographic Details
Main Author: Chiong, Sunny-Marie C.
Format: text
Language:English
Published: Animo Repository 1998
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/1610
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Institution: De La Salle University
Language: English

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