DLSU students' network service mobile provider preferences: Reasons for switching or loyalty

The study aims to understand how consumer behavior on brand switching exists among patrons. Thus, the study will present the most influential factors that affect consumers of network service mobile providers. The consumer is influenced externally when he responds to the social environment. In contra...

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Main Author: Co, Angeline Bridget
Format: text
Language:English
Published: Animo Repository 2002
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/1827
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Institution: De La Salle University
Language: English
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-28272021-05-26T05:58:50Z DLSU students' network service mobile provider preferences: Reasons for switching or loyalty Co, Angeline Bridget The study aims to understand how consumer behavior on brand switching exists among patrons. Thus, the study will present the most influential factors that affect consumers of network service mobile providers. The consumer is influenced externally when he responds to the social environment. In contrast, when the consumer's self affects his decision making, he is influenced internally. In order to find this out, a total sample of 250 students was asked to participate in the study, which sought to identify the psychological reason for brand switching among satisfied DLSU students. Using non-probabilistic quota sampling design, the researcher asked 50 students from various colleges, 25 female and 25 male to answer the survey questionnaire. Some of the items in the survey ask the students to rate the given factors according to what they most and least desired. The survey also contained close-ended questions in order that the students may be guided. The most frequent answers were listed and categorized. Results showed that although the students were satisfied with the current network service mobile provider that they were at, they would consider on switching to another. The most influential factor that would trigger them to do so is when they are offered with cheaper service fees that suit the function of lifestyle. Gended did not present any difference in assessing brand switching. As supplementary knowledge, further study regarding the complexity of decision making among consumers is recommended to be done by future researchers. 2002-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/1827 Bachelor's Theses English Animo Repository
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
description The study aims to understand how consumer behavior on brand switching exists among patrons. Thus, the study will present the most influential factors that affect consumers of network service mobile providers. The consumer is influenced externally when he responds to the social environment. In contrast, when the consumer's self affects his decision making, he is influenced internally. In order to find this out, a total sample of 250 students was asked to participate in the study, which sought to identify the psychological reason for brand switching among satisfied DLSU students. Using non-probabilistic quota sampling design, the researcher asked 50 students from various colleges, 25 female and 25 male to answer the survey questionnaire. Some of the items in the survey ask the students to rate the given factors according to what they most and least desired. The survey also contained close-ended questions in order that the students may be guided. The most frequent answers were listed and categorized. Results showed that although the students were satisfied with the current network service mobile provider that they were at, they would consider on switching to another. The most influential factor that would trigger them to do so is when they are offered with cheaper service fees that suit the function of lifestyle. Gended did not present any difference in assessing brand switching. As supplementary knowledge, further study regarding the complexity of decision making among consumers is recommended to be done by future researchers.
format text
author Co, Angeline Bridget
spellingShingle Co, Angeline Bridget
DLSU students' network service mobile provider preferences: Reasons for switching or loyalty
author_facet Co, Angeline Bridget
author_sort Co, Angeline Bridget
title DLSU students' network service mobile provider preferences: Reasons for switching or loyalty
title_short DLSU students' network service mobile provider preferences: Reasons for switching or loyalty
title_full DLSU students' network service mobile provider preferences: Reasons for switching or loyalty
title_fullStr DLSU students' network service mobile provider preferences: Reasons for switching or loyalty
title_full_unstemmed DLSU students' network service mobile provider preferences: Reasons for switching or loyalty
title_sort dlsu students' network service mobile provider preferences: reasons for switching or loyalty
publisher Animo Repository
publishDate 2002
url https://animorepository.dlsu.edu.ph/etd_bachelors/1827
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