DLSU students' network service mobile provider preferences: Reasons for switching or loyalty

The study aims to understand how consumer behavior on brand switching exists among patrons. Thus, the study will present the most influential factors that affect consumers of network service mobile providers. The consumer is influenced externally when he responds to the social environment. In contra...

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Bibliographic Details
Main Author: Co, Angeline Bridget
Format: text
Language:English
Published: Animo Repository 2002
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/1827
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Institution: De La Salle University
Language: English