A public relations plan and prototype for the Philippine Society for Prevention Against Cruelty to Animals (PSPCA)

The project is a public relations campaign plan and prototype that was designed for the Philippine Society of Prevention Against Cruelty to Animals (PSPCA) to help them communicate effectively toward their publics. Part of the project is a communication plan that determined the strategy that PSPCA c...

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Main Author: Xavier, Ma. Lourdes Fatima H.
Format: text
Language:English
Published: Animo Repository 2005
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/2097
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-3097
record_format eprints
spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-30972021-10-26T03:59:02Z A public relations plan and prototype for the Philippine Society for Prevention Against Cruelty to Animals (PSPCA) Xavier, Ma. Lourdes Fatima H. The project is a public relations campaign plan and prototype that was designed for the Philippine Society of Prevention Against Cruelty to Animals (PSPCA) to help them communicate effectively toward their publics. Part of the project is a communication plan that determined the strategy that PSPCA could use to achieve its campaign goals. The communication plan entailed choosing the theme, determining the message to be communicated and selecting the appropriate medium to reach their target audience. Also, a functional strategy for the communication plan was developed as part of the plan for the implementation of the campaign. A prototype of a public relations campaign that aims to generate awareness of the existing cruelties in the Filipino community was created for PSPCA. The pilot community of the project is Barangay Comembo of Makati. This prototype may be used by PSPCA as a model for its succeeding projects. In addition to this, campaign materials were produced as part of the project. 2005-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/2097 Bachelor's Theses English Animo Repository Animal welfare--Philippines (Makati) Animal welfare--Moral and ethical aspects Animal rescue -- Philippines (Makati) Animals--Abuse of-- Philippines (Makati) Communication
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Animal welfare--Philippines (Makati)
Animal welfare--Moral and ethical aspects
Animal rescue -- Philippines (Makati)
Animals--Abuse of-- Philippines (Makati)
Communication
spellingShingle Animal welfare--Philippines (Makati)
Animal welfare--Moral and ethical aspects
Animal rescue -- Philippines (Makati)
Animals--Abuse of-- Philippines (Makati)
Communication
Xavier, Ma. Lourdes Fatima H.
A public relations plan and prototype for the Philippine Society for Prevention Against Cruelty to Animals (PSPCA)
description The project is a public relations campaign plan and prototype that was designed for the Philippine Society of Prevention Against Cruelty to Animals (PSPCA) to help them communicate effectively toward their publics. Part of the project is a communication plan that determined the strategy that PSPCA could use to achieve its campaign goals. The communication plan entailed choosing the theme, determining the message to be communicated and selecting the appropriate medium to reach their target audience. Also, a functional strategy for the communication plan was developed as part of the plan for the implementation of the campaign. A prototype of a public relations campaign that aims to generate awareness of the existing cruelties in the Filipino community was created for PSPCA. The pilot community of the project is Barangay Comembo of Makati. This prototype may be used by PSPCA as a model for its succeeding projects. In addition to this, campaign materials were produced as part of the project.
format text
author Xavier, Ma. Lourdes Fatima H.
author_facet Xavier, Ma. Lourdes Fatima H.
author_sort Xavier, Ma. Lourdes Fatima H.
title A public relations plan and prototype for the Philippine Society for Prevention Against Cruelty to Animals (PSPCA)
title_short A public relations plan and prototype for the Philippine Society for Prevention Against Cruelty to Animals (PSPCA)
title_full A public relations plan and prototype for the Philippine Society for Prevention Against Cruelty to Animals (PSPCA)
title_fullStr A public relations plan and prototype for the Philippine Society for Prevention Against Cruelty to Animals (PSPCA)
title_full_unstemmed A public relations plan and prototype for the Philippine Society for Prevention Against Cruelty to Animals (PSPCA)
title_sort public relations plan and prototype for the philippine society for prevention against cruelty to animals (pspca)
publisher Animo Repository
publishDate 2005
url https://animorepository.dlsu.edu.ph/etd_bachelors/2097
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