A public relations plan and prototype for the Philippine Society for Prevention Against Cruelty to Animals (PSPCA)

• Main Author: Xavier, Ma. Lourdes Fatima H.
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: Animal welfare > Philippines (Makati); Animal welfare > Moral and ethical aspects; Animal rescue > Philippines (Makati); Animals > Abuse of > Philippines (Makati); Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/2097
• Institution: De La Salle University

The project is a public relations campaign plan and prototype that was designed for the Philippine Society of Prevention Against Cruelty to Animals (PSPCA) to help them communicate effectively toward their publics. Part of the project is a communication plan that determined the strategy that PSPCA c...