A causal and exploratory study on the internal and external factors affecting the usage of customer-oriented accounting practices of banks in Metro Manila

• Main Author: Ventura, Anne Lorraine V.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Business
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/2544
• Institution: De La Salle University

This study is causal and exploratory in nature. It identifies and assesses the internal and external factors taken into account by the banking industry situated in Metro Manila when choosing the appropriate customer-oriented accounting practice to use and measures the extent of influence these factors over the decision on which customer-oriented accounting practice to use in the company. The researcher used personal interviews and surveys to gather data which was analyzed using multinomial logistic regression analysis in order to assess the predictive power of the priorities on the decision making process of the company. The results showed that intensity of competition, market orientation, and type of customer relationship are the most significant factors in influencing the management's decisions on which accounting practice to use. Through the data gathered, the researcher was able to develop a prioritization matrix that shows the ideal customer-oriented accounting practices to be used given the factors prioritized. While there are numerous stakeholders benefited by this study, the researcher aimed mainly to help prospective companies adopting a market-oriented approach to make informed decisions by showing the factors into account that leads to the optimal customer-oriented accounting practice implemented by companies. With this, prospective companies may assess the factors they value and evaluate the suited customer-oriented accounting practice to adopt for the bank's operations.