A donor retention program for Bukas Palad Foundation of the Philippines Inc.

• Main Author: Agdamag, Mariel Therese C.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Interpersonal and Small Group Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/2656
• Institution: De La Salle University

Bukas Palad Foundation of the Philippines Inc. (BP) is a non-profit, non-governmental organization whose mission is to serve the community through comprehensive programs that include education, healthcare, moral and value formation. BP obtains most of the funding for these programs from their foreign donors. Donor retention is therefore vital to their ongoing sustainability and longevity. Given the importance of donors to BP, building relationships will ensure donor loyalty for a longer period of time. Online platforms relationships will ensure donor loyalty for a longer period of time. Online platforms play a significant role in cultivating these relationships. However, based on an extensive communication audit conducted on their existing platforms, their former website only disseminated basic organizational information, most of which were outdated. Their foreign donors demand more relevant and timely information specifically on the effectiveness of the non-profit organization and responsible management of donations. In line with this, the researcher created a Donor Retention Program which consists of a major revamp on BPs website to enhance its relationship-building capacity by incorporating dialogical features. It highlights the importance of establishing two-way communication between the NPO and their donors. Also included in the program is an organizational manual to give the organization more flexibility and continuity for any future revisions that is needed to adapt to the changes in their environment.