An organizational identity manual for the Philippine College of Optometrists

• Main Authors: Guevarra, Maria Isabella T., Marquez, Eileen Gail G.
• Format: text
• Language: English
• Published: Animo Repository 2007
• Subjects: Philippine College of Optometrists > Public relations; Organizational Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/5096
• Institution: De La Salle University

The current organizational signature of the Philippine College of Optometrists (PCO) does not clearly reflect what the organization is in terms of its industry (eye care) and the image that it wants to project (optometry-related, scientific, and professional). Aside from this, the organization did n...