A marketing product plan for Buy-Pinoy.com

• Main Authors: Choa, Edwin, Ong, Mark
• Format: text
• Published: Animo Repository 2007
• Subjects: Electronic commerce—Philippines > Marketing; Internet marketing > Philippines; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/5346
• Institution: De La Salle University

Buy-Pinoy.com is a premiere online store that sells Philippine made products. Unlike other online store which sells a variety of products, Buy-Pinoy.com focuses mainly on Philippine made products. This is a new entrant in the e-commerce business where there are already a number of online stores that are currently in the market. Based on the entrepreneurs that thought of this they projected that there is a big potential with Filipino products. The main reason why Philippine made products are not promoted that much is because of budget constraint of the manufacturers, almost all products that are made here in the Philippines are not promoted widely unlike other countries' national products.The researchers proposed that the company would have a product awareness program that would send email shout outs to certain forums but wouldn't turn into spamming search engine optimization, statistical counter, advertising through Google.com and Yahoo.com, exhibits and advertising pop-ups on the sites that are usually opened by the target market.It is projected that with all the proposed strategies and the website production, the company would be investing P2,432,710.00. This investment would be retrieve within two years in its operation. In the first year, Buy-Pinoy.com would be retrieving 60% of its investment while the remaining 40% would be realized on the succeeding year.