A motivational model of organic cosmetic purchase intention among millennial students

• المؤلفون الرئيسيون: Labordo, Madelene F., Roxas, Jan C., Tsoi, Yvonne Y., Urbano, Raphael G.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2018
• الموضوعات: Advertising > Cosmetics; Consumers' preferences; Consumer behavior
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/6191
• المؤسسة: De La Salle University

The purpose of this research paper is to enhance on the model of purchase intention of millennials towards organic cosmetics supplemented by several notable authors (Akpan, 2016 Anvar & Marike, 2014 Barbaro-Forleo, Bergeron, & Laroche, 2011 Bohlen, Diamantopoulos, & Schlegelmich, 1996 Ch...