Investigating post-purchase dissonance within the grocery shopping context: A study using virtual reality simulation
According to Festinger (1957), cognitive dissonance is a psychological phenomenon that occurs when a discrepancy exists between what a person believes and his actions. Cognitive dissonance occurs when the action taken by the customer is not in line with the belief where the conflict manifests throug...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/7885 |
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| Institution: | De La Salle University |
| Language: | English |