A model of establishing initial customer trust in E-retailing in the Philippines

• Main Authors: Perez, Marc Louis C., Pring, Marie Dawn Charisse S., Segismundo, Maureen A.
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Internet marketing > Philippines; Electronic commerce > Philippines; Retail trade > Computer network resources; Teleshopping > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/7997
• Institution: De La Salle University

With the increasing popularity and ease of accessibility of the World Wide Web (or the Internet) comes the convenience that it offers its users since several tedious activities can now be performed with just a few clicks of the finger. One of these conveniences offered by the Internet is online shop...