An empirical investigation of the effect of menu icons to customer attention on family style restaurant menu

• Main Authors: Koa, Andrea Rachelle G., Mejorada, Cyrill Lawrence B., Yu, Alain Dominic A.
• Format: text
• Language: English
• Published: Animo Repository 2015
• Subjects: Menu design; Restaurants > Menus
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/8340
• Institution: De La Salle University

Menus have been known to be an informative business tool that affects the decision of the customer. It has different components and design element such as food name, labels and food description that provide information. One the menu components used is the menu icon, which is used to characterize foo...