A study of DXN and the motivation to become a millionaire

• Main Authors: Lamberte, Lambert Joseph, Teotico, Vincent S., Delupio, Anna Patricia C.
• Format: text
• Language: English
• Published: Animo Repository 2007
• Subjects: Multilevel marketing; Motivation (Psychology); Millionaires; DXN > Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/8469
• Institution: De La Salle University

Multi-level marketing is one of the important trends in the innovation of distribution in order to improve product availability to consumers (Go 2000). This study tackles the aspect of motivation in an organization of a multilevel marketing set-up particularly DXN. Since motivation is a vital concep...